Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information
that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an
protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing
address, phone number, credit card information or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, respond to a
survey, fill out a form, Use Live Chat, Open a Support Ticket or enter information on our site.
Provide us with feedback on our products or services
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond
to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize your experience and to allow us to deliver the type of content and product
offerings in which you are most interested.
- To improve our website in order to better serve you.
- To allow us to better service you in responding to your customer service requests.
- To administer a contest, promotion, survey or other site feature.
- To quickly process your transactions.
- To ask for ratings and reviews of services or products
- To follow up with them after correspondence (live chat, email or phone inquiries)
How do we protect your information?
Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to
our site as safe as possible.
We use regular Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who
have special access rights to such systems, and are required to keep the information confidential. In addition, all
sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information
to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your
Web browser (if you allow) that enables the site’s or service provider’s systems to recognize your browser and capture
shopping cart. They are also used to help us understand your preferences based on previous or current site activity,
traffic and site interaction so that we can offer better site experiences and tools in the future.
- Help remember and process the items in the shopping cart.
- Understand and save user’s preferences for future visits.
- Compile aggregate data about site traffic and site interactions in order to offer better site experiences
and tools in the future. We may also use trusted third-party services that track this information on our
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all
cookies. You do this through your browser settings. Since browser is a little different, look at your browser’s Help
Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off it will turn off some of the features of the site.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we
provide users with advance notice. This does not include website hosting partners and other parties who assist us in
operating our website, conducting our business, or serving our users, so long as those parties agree to keep this
information confidential. We may also release information when it’s release is appropriate to comply with the law,
enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These
third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for
the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome
any feedback about these sites.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide
a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We use Google AdSense Advertising on our website.
serve ads to our users based on previous visits to our site and other sites on the Internet. Users may opt-out of the
We have implemented the following:
We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and
third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding
user interactions with ad impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt
out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
California Online Privacy Protection Act
CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy
policy. The law’s reach stretches well beyond California to require any person or company in the United States (and
conceivably the world) that operates websites collecting Personally Identifiable Information from California consumers
individuals or companies with whom it is being shared. – See more at: http://consumercal.org/california-online-privacy-protection-act-caloppa/#sthash.0FdRbT51.dpuf
According to CalOPPA, we agree to the following:
Users can visit our site anonymously.
page after entering our website.
Can change your personal information:
•By logging in to your account
How does our site handle Do Not Track signals?
We honor Do Not Track signals and Do Not Track, plant cookies, or use advertising when a Do Not Track (DNT) browser
mechanism is in place.
Does our site allow third-party behavioral tracking?
It’s also important to note that we allow third-party behavioral tracking
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s
Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer
protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to
protect children’s privacy and safety online.
We do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they
include have played a significant role in the development of data protection laws around the globe. Understanding the
Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy
laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a
data breach occur:
We will notify you via email
•Within 7 business days
We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue
enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not
only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or
government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages,
gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for
- Send information, respond to inquiries, and/or other requests or questions
- Process orders and to send information and updates pertaining to orders.
- Send you additional information related to your product and/or service
- Market to our mailing list or continue to send emails to our clients after the original
transaction has occurred.
- Not use false or misleading subjects or email addresses.
- Identify the message as an advertisement in some reasonable way.
- Include the physical address of our business or site headquarters.
- Monitor third-party email marketing services for compliance, if one is used.
- Honor opt-out/unsubscribe requests quickly.
- Allow users to unsubscribe by using the link at the bottom of each email.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
[email protected] and we will promptly remove you fromALLcorrespondence.
5530 W Neubert Rd. Suite 100
Appleton, Wisconsin 54913
Last Edited on 2018-05-25